In vertical integration, forward integration occurs when a firm:
a.
attempts to achieve economies of scope.
b.
controls the customers for its main products.
c.
owns or controls the inputs it uses.
d.
generates sustainable cost savings.
Answer: b
Marketing MCQ
a.
attempts to achieve economies of scope.
b.
controls the customers for its main products.
c.
owns or controls the inputs it uses.
d.
generates sustainable cost savings.
Answer: b