_____ is a tool that allows managers to take a snapshot of their firm's internal strengths and weaknesses as well as the opportunities and threats that are evident in the external environment.

_____ is a tool that allows managers to take a snapshot of their firm's internal strengths and weaknesses as well as the opportunities and threats that are evident in the external environment.



a.

Trend analysis

b.

Environmental scanning

c.

Stakeholder mapping

d.

SWOT analysis



Answer: d


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