Marketing MCQ
Marketing
John has decided to buy a particular smartphone that his friend recommended. Which of the following sources of information has most likely influenced John's purchase decision?
John has decided to buy a particular smartphone that his friend recommended. Which of the following sources of information has most likely influenced John's purchase decision?
John has decided to buy a particular smartphone that his friend recommended. Which of the following sources of information has most likely influenced John's purchase decision?
A) laggards
B) commercial sources
C) public sources
D) personal sources
E) market mavens
Answer: personal sources
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