Meredith knows that whether she decides to interact with her customers in person, on the telephone, online, or by fax, that ________ should ultimately drive the marketing strategy.

Meredith knows that whether she decides to interact with her customers in person, on the telephone, online, or by fax, that ________ should ultimately drive the marketing strategy.



a) marketing research

b) polite responsiveness

c) her customers

d) product availability

e) company goals



Answer: c) her customers


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