Nathan, a marketing manager for Casual Express, a retail clothing store chain, wants to use observation methods to gather information about shopping behavior. Which of the following should Nathan know about observation methods of data collection?
a) Observation uses secondary sources of data.
b) Observation depends on mall interviews.
c) Observation can tell Nirendra what is being done, but not why.
d) Observation focuses on open-ended questions.
e) Observation works best for telephone surveys.
Answer: c) Observation can tell Nirendra what is being done, but not why.
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