P&G markets Cheer detergent to young singles and couples and Tide detergent to families. P&G is using a(n) _____ targeting strategy for laundry detergent.

P&G markets Cheer detergent to young singles and couples and Tide detergent to families. P&G is using a(n) _____ targeting strategy for laundry detergent.



A. multiuse

B. differentiated

C. stratified

D. undifferentiated

E. concentrated



Answer: B. differentiated


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