Problem location and definition is the first step toward finding a solution to a marketing problem or launching a research study. The first sign of a problem
a) involves an informed guess or assumption about a certain set of circumstances.
b) is usually accompanied by a cost/benefit analysis.
c) most often comes in the form of customer complaints.
d) is often mentioned in secondary data reports, such as trade journals.
e) is typically a departure from some normal function, such as a failure to attain objectives.
Answer: e) is typically a departure from some normal function, such as a failure to attain objectives.