Product-related ethical issues arise when marketers

Product-related ethical issues arise when marketers



a) provide consumers with inadequate information about how a product is priced.

b) force channel intermediaries to behave in a specific manner.

c) bribe salespeople to push one product over another.

d) fail to disclose information to consumers about the risks associated with using a product.

e) manufacture a product that is very similar to a competing product.



Answer: d) fail to disclose information to consumers about the risks associated with using a product.


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