Results from which of the following customer feedback collection tools are LEASE likely to represent quality of service firm?
a.
Total market surveys
b.
Annual surveys
c.
Transactional surveys
d.
Mystery shopping
e.
Service feedback cards
Answer: D
Marketing MCQ
a.
Total market surveys
b.
Annual surveys
c.
Transactional surveys
d.
Mystery shopping
e.
Service feedback cards
Answer: D