Rivalry among existing competitors is more when:
a.
fixed costs are low, and marginal costs are high.
b.
exit barriers are low.
c.
industry growth is slow.
d.
the product is not perishable.
Answer: c
a.
fixed costs are low, and marginal costs are high.
b.
exit barriers are low.
c.
industry growth is slow.
d.
the product is not perishable.
Answer: c