The real value of marketing research to the organization can best be measured by
a) its immediate impact on profits.
b) the amount of time spent.
c) how much it costs.
d) improvements in the ability to make decisions.
e) the increase in sales volume or market share.
Answer: d) improvements in the ability to make decisions.
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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