Using SERVQUAL to evaluate quality of the service, a bank ask customers to provide feedback on the user-friendliness of their ATM machines. Which dimension in SERVQUAL does the question aim at?

Using SERVQUAL to evaluate quality of the service, a bank ask customers to provide feedback on the user-friendliness of their ATM machines. Which dimension in SERVQUAL does the question aim at?

Using SERVQUAL to evaluate quality of the service, a bank ask customers to provide feedback on the user-friendliness of their ATM machines. Which dimension in SERVQUAL does the question aim at?



a.

Tangibles

b.

Reliability

c.

Responsiveness

d.

Assuarance

e.

Emphathy



Answer: A


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