What are a marketing manager's two options during the decline stage?

What are a marketing manager's two options during the decline stage?



a) Reintroduce the product to new markets or stop sales immediately

b) Speed up the product's decline or increase advertising

c) Attempt to postpone the decline or accept its inevitability

d) Divesting the brand or reinvesting in the brand

e) Accept the decline or phase the product out



Answer: c


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