Marketing MCQ Marketing When analyzing outcomes of advertising or IMC programs, the temptation sometimes arises to ______________, without considering the __________________ of a campaign or marketing program.

When analyzing outcomes of advertising or IMC programs, the temptation sometimes arises to , without considering the ____ of a campaign or marketing program.

Marketing

When analyzing outcomes of advertising or IMC programs, the temptation sometimes arises to , without considering the ____ of a campaign or marketing program.

Answer: overemphasize short-term outcomes; longer-term impact

Marketing MCQ

When analyzing outcomes of advertising or IMC​ programs, the temptation sometimes arises to​ ______________, without considering the​ __________________ of a campaign or marketing program.

When analyzing outcomes of advertising or IMC​ programs, the temptation sometimes arises to​ ______________, without considering the​ __________________ of a campaign or marketing program.

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When analyzing outcomes of advertising or IMC programs, the temptation sometimes arises to , without considering the ____ of a campaign or marketing program.

When analyzing outcomes of advertising or IMC programs, the temptation sometimes arises to , without considering the ____ of a campaign or marketing program.