When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ___________ stage of the product adoption process.
a) awareness
b) interest
c) evaluation
d) trial
e) adoption
Answer: d
Marketing MCQ
Marketing
When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ___________ stage of the product adoption process.