When PepsiCo encountered claims that hypodermic needles had been found in its​ products, the management team quickly responded with photographs and videos demonstrating that such an occurrence is​ impossible, because the bottles and cans are upside down before being filled with any soft drink. This is an example of​ ________.

When PepsiCo encountered claims that hypodermic needles had been found in its​ products, the management team quickly responded with photographs and videos demonstrating that such an occurrence is​ impossible, because the bottles and cans are upside down before being filled with any soft drink. This is an example of​ ________.



Answer: crisis management


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