When a service firm features service improvements that resulted from customer feedback, it is reducing which customers' complaining barrier?
a. Inconvenience
b. Doubtful payoff
c. Unpleasantness
d. Anger
e. Financial cost
Answer: B
Marketing MCQ
a. Inconvenience
b. Doubtful payoff
c. Unpleasantness
d. Anger
e. Financial cost
Answer: B