Which of the following forces of the five-forces model will exemplify Wal-mart's ability to buy products from its suppliers at rock-bottom prices?

Which of the following forces of the five-forces model will exemplify Wal-mart's ability to buy products from its suppliers at rock-bottom prices?



a.

Bargaining power of suppliers

b.

Bargaining power of customers

c.

Rivalry among existing competitors

d.

Threat of substitutes



Answer: b


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