Which of the following is not an example of how the economic environment may affect marketing strategy planning?
a) With the national income on the rise, many people in the United States have the purchasing power to afford expensive bicycles.
b) Both bicycle manufacturers and bicycle retailers are adjusting marketing strategies as a result of the recession.
c) Because of exchange rates, imported bicycles are cheaper than those made in the United States.
d) The demand for bicycles is increasing because consumers are becoming more health conscious.
e) The price of bicycles is rising because of inflation.
Answer D