Which of the following statements is true of generic markets?

Which of the following statements is true of generic markets?



a) The generic market includes only three of four aspects of the product-market definition—customer needs, customer types, and geographic area. It does not include product type.

b) In a generic market, sellers have to focus primarily on how one seller's product is better than that of another producer.

c) In a generic market, similar product types compete with each other.

d) A generic market description looks at markets narrowly and from a supplier's viewpoint.

e) In a generic market, customers' needs differ from each other significantly.



Answer A


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