Which of the following statements is true about the strategies of competitive advantage?
a.
A company that engages in a differentiation strategy aims to provide a product at as low a price as possible to a broad audience.
b.
In a low-cost focus strategy, a firm attempts to target customers with special needs who have been underserved historically.
c.
In a differentiation strategy, a firm seeks to be unique in its industry along a group of dimensions that are valued by consumers.
d.
In a cost leadership strategy, the manager must pursue just a single source of lowcost advantage to compete effectively.
Answer: c
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