Which one of the following statements about codes of conduct (ethics) is false?
a) They are formalized rules and standards that describe what a company expects of its employees.
b) They must be detailed enough to take into account many possible situations.
c) They encourage ethical behavior by eliminating opportunities for unethical behavior because employees know what is expected of them.
d) They help marketers deal with marketing issues by prescribing and limiting certain activities.
e) Top management must provide leadership in implementing codes of ethics.
Answer: b) They must be detailed enough to take into account many possible situations.
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Marketing
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