A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________.

A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________.



A) media publics

B) marketing intermediaries

C) customers

D) citizen-action publics

E) internal publics



Answer: citizen-action publics


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