As compared to final consumers, organizations:

As compared to final consumers, organizations:



a.

Always focus on economic factors


b.

Have more varied needs, and require more varied marketing mixes


c.

Have needs that are often easier to understand


d.

Always set out detailed information about the performance standards the product must meet when quality is highly standardized


e.

Are usually more emotional in their buying than final consumers



Answer: Have needs that are often easier to understand


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