Both Kiosk Marketing and Direct-response Television marketing require buyer involvement in the process and selection. Is this good or bad? How is this a good example of AIDA?
o Kiosk Marketing: ordering machines, physical stations where people can buy a product at airports, retail stores, resorts
o DR TV: direct marketing via television including direct-response advertising (infomercials)and interactive advertising.
o Engagement can get people excited but can also bother the user when you're trying to watch a show