Conditions of conducting fieldwork in international marketing research include which of the following?

Conditions of conducting fieldwork in international marketing research include which of the following?



A) Minimal training of overseas field workers is all that is required for success.

B) Selecting sampling units is done with stricter adherence to the sampling plan than in the United States.

C) Cheating by field workers is less of a problem.

D) Sending expatriates to collect data overseas is frequently done.

E) Local fieldwork agencies are unavailable in many countries.



Answer: E


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