In many marketing research applications, the observations for two groups are not selected from independent samples. Rather, the observations relate to ________ in that the two sets of observations relate to the same respondents.

In many marketing research applications, the observations for two groups are not selected from independent samples. Rather, the observations relate to ________ in that the two sets of observations relate to the same respondents.



A) distributed samples

B) independent samples

C) paired samples

D) random samples

E) divergent samples



Answer: C


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