In what type of industries is the internal search process often sufficient for the consumer to move on to the purchase stage:

In what type of industries is the internal search process often sufficient for the consumer to move on to the purchase stage:



A. Products that are infrequently purchased thus the consumer must think a lot about them


B. Luxury products that the consumer has seen a lot on television


C. Products that are frequently purchased


D. Products that are shopping goods



Answer: C


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