Regarding human resources, a good marketing manager knows that:
a. All the people affected by a new marketing strategy are under the marketing manager's direct control
b. It is the marketing manager's job to explain a new marketing strategy, what needs to happen, and why
c. Sometimes training must be sacrificed in order to meet objectives for rapid growth
d. There are no human resource challenges involved in the decision to drop a product, a channel of distribution, or a customer
e. All of the above are true
Answer: It is the marketing manager's job to explain a new marketing strategy, what needs to happen, and why