Sam Reuter, marketing manager for Herbal Shampoo Company, has to choose one of three different proposed labels for a new herbal shampoo. How might Sam pretest consumer response to the labels?
a.
Put a toll-free telephone number and website address on the product label.
b.
Check the labels of competitors.
c.
Launch the product with new labels and evaluate the response.
d.
Prepare sample labels with graphics software and test them on the Internet.
e.
Set up a tele-video conference.
Answer: Prepare sample labels with graphics software and test them on the Internet.