Specialty discount outlets focus on one type of product, such as office supplies (Staples) or electronics (Best Buy), at very competitive prices. They are referred to as __________ because they often dominate the market.
Answer: Category killers
Marketing MCQ
Marketing
Specialty discount outlets focus on one type of product, such as office supplies (Staples) or electronics (Best Buy), at very competitive prices. They are referred to as __________ because they often dominate the market.