The process by which the raw data are transformed into new variables that have a mean of 0 and a variance of 1 is called ________.
A) standardization
B) covariance
C) correlation
D) regression
E) analysis of variance
Answer: A
Marketing MCQ
Marketing
The process by which the raw data are transformed into new variables that have a mean of 0 and a variance of 1 is called ________.