A ______________ is one for which a customer will accept no substitute?
a. Unsought product
b. Specialty product
c. Shopping product
d. Convenience product
e. Unobtainable product
Answer: Specialty Product
Marketing MCQ
a. Unsought product
b. Specialty product
c. Shopping product
d. Convenience product
e. Unobtainable product
Answer: Specialty Product