A netbook company salesperson invites the information systems managers of its top ten customers (in terms of dollar sales) to view a demonstration of the firm's new product line so she can obtain their opinions regarding various options and configurations that could be offered. These information system managers are most likely to be the _____ of their organizations' buying centres.

A netbook company salesperson invites the information systems managers of its top ten customers (in terms of dollar sales) to view a demonstration of the firm's new product line so she can obtain their opinions regarding various options and configurations that could be offered. These information system managers are most likely to be the _____ of their organizations' buying centres.

A netbook company salesperson invites the information systems managers of its top ten customers (in terms of dollar sales) to view a demonstration of the firm's new product line so she can obtain their opinions regarding various options and configurations that could be offered. These information system managers are most likely to be the _____ of their organizations' buying centres.



A.

gatekeepers


B.

reciprocity managers


C.

buyers


D.

influencers



Answer: D


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