According to one of the world's largest publishers, it was unprepared for recent increases in the demand for books about security. To prepare for the shift in demand, the publisher should have engaged in:

According to one of the world's largest publishers, it was unprepared for recent increases in the demand for books about security. To prepare for the shift in demand, the publisher should have engaged in:

According to one of the world's largest publishers, it was unprepared for recent increases in the demand for books about security. To prepare for the shift in demand, the publisher should have engaged in:



A.

tracking environmental trends as a part of its ongoing operation


B.

noticing changing demographics


C.

noticing changes in ethnic composition


D.

shifting funds from its product development department



Answer: A


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