After purchasing a bushel of 'C' grade apples for $10, which were on sale, you get home and realize that they are of excellent quality, and should have been graded 'B+' apples instead. You feel you received great benefits in comparison to the price you paid. This ratio is called:

After purchasing a bushel of 'C' grade apples for $10, which were on sale, you get home and realize that they are of excellent quality, and should have been graded 'B+' apples instead. You feel you received great benefits in comparison to the price you paid. This ratio is called:



A.

the price-quality relationship.


B.

prestige pricing.


C.

value-added pricing.


D.

value.



Answer: D


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