After purchasing a bushel of 'C' grade apples for $10, which were on sale, you get home and realize that they are of excellent quality, and should have been graded 'B+' apples instead. You feel you received great benefits in comparison to the price you paid. This ratio is called:
A.
the price-quality relationship.
B.
prestige pricing.
C.
value-added pricing.
D.
value.
Answer: D