An observational approach to discover subtle emotional reactions as consumers encounter products in their "natural use environment" describes the following research approach:

An observational approach to discover subtle emotional reactions as consumers encounter products in their "natural use environment" describes the following research approach:

An observational approach to discover subtle emotional reactions as consumers encounter products in their "natural use environment" describes the following research approach:



A.

ethnography.


B.

ethnomethodology.


C.

field experiments.


D.

observation.



Answer: A


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