As marketing vice president of Health Care Services, Inc., you are in charge of developing an experiment to test the hypothesis that increasing the number of salespeople assigned to a territory will increase sales of health care services in the territory. Which experiment will do this best?
A.
manipulating the independent variable of sales and assessing the impact by measuring the dependent variable of satisfied customers of health services
B.
manipulating the independent variable of salespeople assigned to a territory and assessing the impact by measuring the dependent variable of sales of health services
C.
manipulating the independent variable of sales and assessing the impact by measuring the dependent variable of sales people of health services
D.
manipulating the independent variables of sales and salespeople and assessing the impact by measuring the dependent variable of satisfied customers of health services
Answer: B