Marketing MCQ
Marketing
At a Hallmark store you can find several different brands of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards - all made by Hallmark for sale in its stores. Hallmark uses a _____ strategy to reach several different market segments.
At a Hallmark store you can find several different brands of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards - all made by Hallmark for sale in its stores. Hallmark uses a _____ strategy to reach several different market segments.
At a Hallmark store you can find several different brands of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards - all made by Hallmark for sale in its stores. Hallmark uses a _____ strategy to reach several different market segments.
A.
product differentiation
B.
product extrapolation
C.
behavioural segmentation
D.
usage segmentation
Answer: A
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