At a Hallmark store you can find several different brands of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards - all made by Hallmark for sale in its stores. Hallmark uses a _____ strategy to reach several different market segments.

At a Hallmark store you can find several different brands of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards - all made by Hallmark for sale in its stores. Hallmark uses a _____ strategy to reach several different market segments.



A.

product differentiation


B.

product extrapolation


C.

behavioural segmentation


D.

usage segmentation



Answer: A


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