At a round-table marketing meeting for a food distributor, Kyle explains the most common meaning of a market to the new employees; his definition would be:
A.
an open-air gathering of farmers selling their produce.
B.
people with the desire and with the ability to buy a specific product.
C.
a particular line of products or specific line of merchandise for sale.
D.
a group of companies that have goods for sale.
Answer: B
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