Burroughs Wellcome, the developer and maker of AZT, a drug to treat persons afflicted with AIDS, charges each patient $6,500 annually—more than many AIDS patients can afford because they are unable to work. This is an example of the manufacturer recognizing its:
A.
supply-demand continuum.
B.
penetration pricing strategy.
C.
profit responsibility.
D.
human relations options.
Answer: C
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Marketing
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