Changes in the marketing environment are a source of _______ and _______ to be managed.

Changes in the marketing environment are a source of _______ and _______ to be managed.

Changes in the marketing environment are a source of _______ and _______ to be managed.



A.

strengths; weaknesses


B.

opportunities; threats


C.

competitive advantage; competition


D.

income; growth



Answer: B


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