Changes in social forces can have a dramatic impact on a marketing strategy, some of these social forces in the environment include the demographic characteristics of the population, and it's _____.

Changes in social forces can have a dramatic impact on a marketing strategy, some of these social forces in the environment include the demographic characteristics of the population, and it's _____.



A.

living standards


B.

social class


C.

values


D.

dialect



Answer: C


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