From a marketing viewpoint, price is _____ exchanged for the ownership or use of a good or service.

From a marketing viewpoint, price is _____ exchanged for the ownership or use of a good or service.



A.

money or other considerations (including goods but not intangibles and services)


B.

money or other considerations (including other goods and services)


C.

money exclusively earmarked for the transaction


D.

what is recognized as barter within a particular culture



Answer: B


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