If competitive market circumstances are such that there is no price competition, no product differentiation, and the purpose of advertising is to increase demand for the product class, then _____ must exist in the industry.

If competitive market circumstances are such that there is no price competition, no product differentiation, and the purpose of advertising is to increase demand for the product class, then _____ must exist in the industry.



A.

a pure monopoly


B.

an oligopoly


C.

monopolistic competition


D.

pure competition


Answer: A


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