In recent years, Canadians have spent a decreased portion of their disposable income for eating out. Two factors account for this trend - the recession of the early '90s and many baby boom households are in the midst of their child-raising years, causing increased spending on food at home. This is an example of how _____ forces directly affect marketing.

In recent years, Canadians have spent a decreased portion of their disposable income for eating out. Two factors account for this trend - the recession of the early '90s and many baby boom households are in the midst of their child-raising years, causing increased spending on food at home. This is an example of how _____ forces directly affect marketing.



A.

economic


B.

governmental


C.

technological


D.

social



Answer: A


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