Kraft Canada launched a specific microsite for new Canadians who recently arrived from South Asia, called Kraft Ka Khana. As a multicultural marketer, Kraft can do many of the following examples of things to engage with a diverse audience, except ________.
A.
start to customize, not generalize
B.
build a relationship with your ethnic Canadian customers. Acknowledge them as Canadians while respecting them for being different in their culture and value systems
C.
build stereotypes
D.
spend your resources in gaining knowledge of these ethnic markets, including good field research
Answer: C
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