Kraft Foods decides to sell their Mac 'N Cheese product to India, without changing the product formulation or design. Kraft is following which strategy?
A.
market penetration
B.
market development
C.
product development
D.
diversification
Answer: B
Marketing MCQ
Marketing
Kraft Foods decides to sell their Mac 'N Cheese product to India, without changing the product formulation or design. Kraft is following which strategy?