Many media today use pay-to-vote polls (in which respondents use a 900 telephone number to vote "yes" or "no" on a current issue) as a means of generating viewer or listener interest. The Research Industry Coalition (RIC) has asked all media to acknowledge the questionable validity of such polls by informing viewers or listeners that the results are NOT representative of the population but are just a frequency distribution of those who call when the media report the results. If a television station chooses not to make viewers aware of the shortcomings of the poll, its business practice would fall into which of the following categories?

Many media today use pay-to-vote polls (in which respondents use a 900 telephone number to vote "yes" or "no" on a current issue) as a means of generating viewer or listener interest. The Research Industry Coalition (RIC) has asked all media to acknowledge the questionable validity of such polls by informing viewers or listeners that the results are NOT representative of the population but are just a frequency distribution of those who call when the media report the results. If a television station chooses not to make viewers aware of the shortcomings of the poll, its business practice would fall into which of the following categories?

Many media today use pay-to-vote polls (in which respondents use a 900 telephone number to vote "yes" or "no" on a current issue) as a means of generating viewer or listener interest. The Research Industry Coalition (RIC) has asked all media to acknowledge the questionable validity of such polls by informing viewers or listeners that the results are NOT representative of the population but are just a frequency distribution of those who call when the media report the results. If a television station chooses not to make viewers aware of the shortcomings of the poll, its business practice would fall into which of the following categories?



A.

ethical but illegal


B.

ethical and legal


C.

unethical and illegal


D.

unethical but legal



Answer: D


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