Many people are unaware that an individual can preplan his or her funeral so grieving relatives will not have to. Funeral homes trying to reach this market segment should use primarily _____ segmentation.

Many people are unaware that an individual can preplan his or her funeral so grieving relatives will not have to. Funeral homes trying to reach this market segment should use primarily _____ segmentation.



A.

Psychographic


B.

Geographic


C.

Demographic


D.

Behavioural



Answer: A


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